two weeks ago i wrote about the slow money alliance. what's interesting about the organization that i didn't hit on at the time is that though the cause is something i hope will truly take off, it's currently beating too small of a drum. it's demographic appeal is too restricted. did you read the piece? don't you agree? there's very little about their mission and overall vibe that will capture the younger generation, which as this past presidential election exposed repeatedly, is crucial to win over.
our generation doesn't have the resources to invest. to donate. to make that financial and political impact. so, there's a fairly significant flaw in this operation, isn't there?
and yet, something funny happened around the same time i was writing that piece...
a group of young people were so inspired by the slow money movement that they targeted their own initiative—a dead-on grassroots operation—squarely on their peers around the country. meet, friends of slow money.
the premise is simple: using time as both an ally and foe, start small, spread the word, and use affordability as a means to increase the sample pool and thus, donation amount.
starting yesterday, the clock began ticking, and for one week, the group's goal is to spread within the roots with just $5 donations, hoping to total a modest 5,000 donations by week's end. the thing is just one day in and already outside matching donors have jumped on board.
again, it's modest, but good for them. it's this kind of excitement and enthusiasm, the accessibility of it all, that will tip the scales of whatever success slow money alliance might attain.
but will that really happen? time will continue to tick—it's just nice to know somebody out there isn't willing to settle with just sitting around, waiting for it to run out.
our generation doesn't have the resources to invest. to donate. to make that financial and political impact. so, there's a fairly significant flaw in this operation, isn't there?
and yet, something funny happened around the same time i was writing that piece...
a group of young people were so inspired by the slow money movement that they targeted their own initiative—a dead-on grassroots operation—squarely on their peers around the country. meet, friends of slow money.
the premise is simple: using time as both an ally and foe, start small, spread the word, and use affordability as a means to increase the sample pool and thus, donation amount.
starting yesterday, the clock began ticking, and for one week, the group's goal is to spread within the roots with just $5 donations, hoping to total a modest 5,000 donations by week's end. the thing is just one day in and already outside matching donors have jumped on board.
again, it's modest, but good for them. it's this kind of excitement and enthusiasm, the accessibility of it all, that will tip the scales of whatever success slow money alliance might attain.
but will that really happen? time will continue to tick—it's just nice to know somebody out there isn't willing to settle with just sitting around, waiting for it to run out.
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Johnny,
ReplyDeleteThank's so much for the support. You're spot on...it's the excitement, the scalability, the use of these tools to demonstrate sentiment...we can move towards real change.
Derek