whole foods and grass-fed beef

the whisnant's of rain crow ranch, an all grass-fed and pasture raised cattle farm.

i think a lot of us enjoy retaining information. it's why the history channel and the travel channel and animal planet and every other odd and random niche of a network are on our tv listings, right? and now, we have social media. we have things called news feeds on facebook and streams on twitter. every minute of every day these feeds are updated with pictures and links and snippets of stories being told by someone, somewhere that we're not at that exact moment. while there are definite downfalls to this, there's also a tremendous upside. i'm retaining more random news and info than i ever have before!

which is why i was so excited to find a whole foods post in my news feed announcing a nation wide sale on grass-fed ground beef at every single one of their stores this coming friday, september 3. grass-fed ground beef. $3.99 per pound. just in time for labor day. are you kidding me?

cheeseburger time via whole foods.

but i was also skeptical. how in the world can whole foods pulls this off? how can the farmers afford it? and whose beef is this? who are those farmers? well, luckily, whole foods wasn't shy to share just exactly where the beef would be coming from for every single store in their repertoire. so i now know that the beef i'm buying this friday is coming from a 10,000 black angus cattle farm in missouri called rain crow ranch. it's a family farm run by a husband and wife (she has a doctorate and her husband studied in both agriculture and marketing) and their six kids. that's the kind of story i want to hear—and the kind of producer i want to buy from. read the list of farmers to find out where whole foods will be getting your beef from.

people have issues with whole foods ranging from things like cost to political opinions to issues with a lack of local product in their stores, i understand this. but if you're going to cook out this weekend, and you're buying ground beef anyway, then why in the world would you not take whole foods up on this?

and why grass-fed beef? hear it from the doctor (and mom) of the whisnant family:

"grassfed products have enormous health benefits. higher in omega-3 fatty acids, higher in cla, higher in vitamin e, higher in beta-carotene, lower in calories grass fed beef is one of the healthiest protein sources on the planet. though these health benefits can be measured by science they alone do not represent the true product. grass fed is as much a process as it is a product. it is a sustainable management philosophy that benefits not only the product but also the animal, the producer and the environment. grass fed beef as a product is the tip of an underlying mountain of strength and integrity rooted in family farms that put their hearts and hands into what they produce. each farm has its own unique story and history; i would like to share part of ours with you."

for more on rain crow ranch, and to really understand what goes into an operation like this—why it's important for the cattle to be fed on grass and raised in fully sustainable and organic pastures—i implore you to watch this video. this is the kind of food education we all should've gotten when in school, as kids. the kind of education our own kids are still not getting. and it's right here at your fingertips! and there's no processing or butchering at all, it's clean!